With Subscriptions Off The Table For Now, Apple To Test $1 TV Shows

Leading up to its January event, rumors were swirling that Apple was talking to the TV networks about offering possible subscriptions to their shows through iTunes. Of course, that never happened. While reports had CBS and ABC interested in such a deal, the other networks apparently were less enthusiastic about it â€" perhaps out of fear of repercussions from the cable companies. But that doesn't mean that Apple is giving up. A new report today in the Financial Times indicates that Apple will begin testing the sale of $1 U.S. TV shows this year. Specifically, the new pricing could launch around the time that the iPad does, which will be March/April, FT notes citing people familiar with the discussions. Apple currently sells its shows for $1.99 (standard definition) or $2.99 (high definition) through iTunes. These $1 would be the standard definition variety, apparently, as they will play on the iPad.