blueKiwi Rides the Freemium Wave

With the continued success of Twitter and other social networking tools, any criticism (or praise) of products and companies is becoming increasingly public. Finding a way to manage these external communications in the internal decision-making process is an ongoing challenge for many businesses. Today, in an effort to help marketers and community managers better deal with such outside correspondence, blueKiwi, an Europas shortlist finalist, has announced the introduction of a free version of its Social Business Platform aimed at integrating outside conversations into daily internal communications to improve the decision making process. Instead of community managers simply engaging with outside audiences via social networking tools, blueKiwi pulls outside conversations into internal discussions in order to leverage the thoughts and ideas of its user base, much like Salesforce aims to do with Chatter or Bantam Live. It is social CRM. BlueKiwi combines a slew of web 2.0 capabilities: such as collaboration, document sharing, blogging, event posting, and polling, into a single, unified solution. The use of social analytics tools ensures that the most pertinent conversations reach the eyes of the community managers.