Betty Goes Boop: Cc: Betty To Be Reborn As Threadbox

As a product, Cc: Betty was a good idea. Fundamentally, the goal was organize group email threads in a way that makes them more manageable. From an execution perspective, it left a bit to be desired. And from a naming perspective, it left a lot more. Today, the company is announcing that both are changing. In an email to customers, Cc: Betty has disclosed that it's changing its name to Threadbox. And actually the entire service will be morphing into a "new and improved product." The changes are the result of 10 months of beta testing. From the email