Do not spam us reports say bloggers

INDIA: In what is believed to the first global survey of its kind, looked at 100 Test and PR communication preferences in particular technology, business and lifestyle bloggers around the world. The survey shows that the "mainstreaming" of blogs, in most markets, with many bloggers reporting increased contact PR professionals and corporate communicators.

It also stresses that some of the worst practices of media relations have been exported to global blogger relations practices. Is more important for companies that want to participate, the survey shows that it is an important opportunity to deepen relations with this increasingly influential community.

Contact the PR People

- More than 90 percent of 449 respondents bloggers welcome contact PR people

- Most high report regular contact from PR people, with more than 96per cent in the U.S. bloggers were contacted once a week or more (compared with 36per cent in the APAC and 65per cent in Europe)

- E-mail is the preferred form of contact, regardless of the bloggers of the world live and SMS and IM are generally the least preferred forms of

- About half of all bloggers in APAC and Europe indicate the preferred form of contact on their blogs, and as a result of this survey, a number of plans to add their preferred form of contact, if not already showing. 88% of bloggers in APAC home preferred to obtain information from PR people and society and many of these blogs also want face-to-face meetings

- Bloggers are united in their desire for distinctive content, particularly in the vicinity of new product development and evaluation, feedback on the content posted on your blog, and interviews with key people

Browse Content from PR

- Photos are the most commonly used form supplied content, followed by tables and graphs, and video streaming

- Almost two-thirds of bloggers in APAC and Europe intends to use more elements of the SMRs (Social Media Releases) in the coming 12 months

Blogging Habits

- Bloggers in the U.S. spend the most time blogging, with 63per cent of expenditure 9 or more hours per week, while in Europe, APAC and that is the shorter (36per cent and 44per cent)

- Microblogging is used more than 75per cent of all blogs, and those in APAC and Europe people think that blogs are often due to microblogging

Continued bad habits from the PRS

- PR people continue to blindly send corporate press releases for bloggers

- PR experts can not read blogs and really understand their target bloggers' communities.

- Seems to expect corporate bloggers to post material that demonstrates a lack of understanding of the medium and very reason why bloggers blog.

- They are the bloggers, how journalists - not as an influence that is more appropriate.

Text 100 has analyzed the results and suggests five major lessons for PR and communication professionals:

1. Corporations are increasingly recognized the impact of bloggers - Increased points of contact on the "mainstreaming" of blogs as a channel of communication, and recognition on the part of corporations that bloggers have an impact on increasing their desired target groups.

2. News releases are out: Bloggers say Social Media Releases will experience much greater use in the coming months

3. RSS feeds are a key source of information for bloggers, second only to other blogs - If companies are not available to them through RSS feeds, then they are failing to use one of the bloggers' most-trusted channel. Corporate bloggers and websites are also increasingly regarded as a credible source than microblogging, news, social bookmarking websites and TV (and magazines in Europe and Asia Pacific).

4. Most blogs are still a part-timer - to adjust its strategy - outside the U.S., the majority of surveyed bloggers blog for less than 9 hours per week.

5. Most bloggers to confirm if space is supported by the company - More than 80 percent of bloggers, regardless of the region, saying that would acknowledge sponsorship blog, especially the North Asian bloggers tend to be less likely or willing to grant sponsorship.