SlideShare Offers Branded Channels To Businesses

SlideShare, the “YouTube for presentations,” has been steadily ramping up its offerings for business users. Last year, the startup unveiled two premium services for businesses, LeadShare and AdShare. SlideShare lets anyone share presentations and also serves as a social discovery platform for users to find relevant content and connect with other members who share similar interests. Today, the startup is launching another business-friendly offering, branded channels. Rashmi Sinha, SlideShare's co-founder and CEO, says that much of the startup's community is composed of businesses users, and SlideShare is increasingly becoming a vehicle for businesses to socialize and share their content, from documents to webinars to presentations. Branded channels help users find this content easily and in a more organized manner. Ogilvy, Microsoft, and even the President Obama's White House have all created branded channels for their content.