Cognitive Match Secures Another $2.5m For Realtime Matching

Everyone knows "realtime" has been a hot tech category for the last year or so but as we all know the 'realtime problem' is getting some kind of intelligence out of that firehose, and, crucially, eventually working out if or how it can be monetised. Search found its way with keyword targeting, but what will happen around realtime? The Cognitive Match startup is applying artificial intelligence, learning mathematics, psychology and semantic technologies to match content (product, offers, or editorial) to realtime content. It's doing this in part by relying on an academic panel of professors in artificial intelligence from Universities across the UK and Europe who specialise in machine learning and psychology. The idea is to ensure maximum response from individuals, thereby increasing conversion, revenue and ultimately profit. Last year it raised a Series A investment from Dawn Capital, rumoured to be in the $1m+ ballpark. Today Dawn has stepped in again with a follow-on Series B investment of $2.5m which the company will use to accelerate its growth. That takes it's war-chest to around $3.5m